Staging Could Save Your Home Sale

Posted by Brad Officer on Tuesday, July 19th, 2016 at 9:15pm.

Home Staging in Jacksonville FL

Buyers aren’t just looking for their next house; they’re looking for their next home. However, it can be hard to see that the house, which has been home to you, might not look like home to a potential buyer. 

There seems to be a fine line between making a home look livable and not just lived in. This is where the concept of staging a home comes in. An open house should show a prospective buyer the possibilities of living in that space without making them feel like they’re intruding. For this reason, extensive personal items, photos, and mementos should be limited when staging your home. 

According to the National Association of Realtors, the median price to stage a home is $675.

Realtors who represent buyers report that their clients are influenced by whether a home is staged. Forty-nine percent of those surveyed said that most buying clients are affected by home staging, while 47 percent report that some buyers are affected by home staging.

Realtors who represent Sellers are not as unified in their opinions about home staging. Thirty-four percent of those surveyed stage all homes, 13 percent stage homes that are difficult to sell, and four percent only stage homes within a high price bracket. Additionally, 44 percent suggest that sellers focus on de-cluttering the home and fixing property faults in lieu of staging the home.  Want to know the #1 Secret to Selling your Home:  #1 Secret to Selling

Staging a home for sale not only helps the buyer visualize the property as their future home, but may make them more willing to overlook property faults. Of course, you may score extra points with a buyer if the home is decorated to his or her taste.

Not all rooms are created equal. The survey data also shows that certain rooms have a higher impact on buyers. The rooms are ranked below from greatest importance to lowest importance when staging a home.

  1. Living room
  2. Kitchen
  3. Master bedroom
  4. Dining room
  5. Bathroom
  6. Children’s bedroom
  7. Guest rooms

The rankings seem to reflect the amount of time that a new home-owner will spend in each of these places; not just personally, but for spending time with family and entertaining guests.

This data matches the rooms that are most likely to be staged by sellers. Coincidence? I think not.

The ultimate question is: Will staging a home increase the value of an offer?

On this issue, the agents of both buyers and sellers come much closer to agreement.

 

Buyers

Sellers

Stage homes increase an offer by 6 to 10 percent

16%

22%

Staged homes increase an offer by 1 to 5 percent

32%

37%

No impact

19%

10%

An additional eight percent of sellers’ agents believe that staged homes increase the value of an offer by 11 to 15 percent.  We certainly believe this as well.  Professional Realtors know how important this can be!

Staging your house could be the deciding factor in selling home. 

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Give us a call at 904-234-5196 if we can help you buy or sell real estate in Jacksonville, FL.

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Listing information last updated on April 23rd, 2019 at 10:38am EDT.