Your Home's Value
Consult with an expert before selling your house. Are you gaining or losing equity? Find out BEFORE you make the decision to sell.
Interview Brad for the job, you'll be glad you did!
Sophisticated Seller Representation is most important in today's market with so many competing homes for sale. Brad uses proven marketing systems to help your home stand out against it's competitors and expose it to the maximum number of potential buyers. Known as a deal-maker, Brad works the phones to negotiate the best price and terms for his clients.
Meet Brad
What Sets Brad Apart
No team & No group!
In a marketplace full of "teams", Brad prefers to work directly with his customers. Teams are the hot new thing in the real estate industry, but more often than not - you are handed off to a rookie or less experienced agent.
Brad's approach is different: you hire Brad to sell your home - you'll work directly with Brad, and that's what our clientele prefer. Brad is supported by several assistants including his long term assistant, Robin King. This ensures our clients get the expert they hired and the customer service they demand.
Good Words From Great People
Reviews and Testimonials for Brad Officer are never solicited but are always appreciated! Here are some favs...
Realtor in Jacksonville FL Specializing in Waterfront & Luxury Listings
Hire Brad Officer as your listing agent in Jacksonville, FL. Brad is ranked among the top 50 REALTORS and licensed real estate agents in Jacksonville and Northeast Florida, with 20 years of experience and over 800 homes sold. His specialty: pricing, marketing, and negotiating the sale of waterfront homes in Jacksonville and other high-value properties, where getting the strategy right can mean a major difference in your net proceeds.
Brad lists and sells throughout Northeast Florida, including Jacksonville, St Augustine, Ponte Vedra Beach, St Johns County, Jacksonville Beach, and Nocatee. If you're ready to sell your house — whether it's a waterfront property, a luxury listing, or simply a home you want top dollar for — Brad's market knowledge, network of top agents, and negotiation track record work in your favor from listing to close.
Selling a Waterfront or Luxury Home in Jacksonville
Waterfront and higher-priced listings sell differently than the average home — smaller buyer pool, more scrutiny, and pricing that has to be precise. Brad's marketing systems and 20+ years of local negotiating experience are built for exactly this kind of sale. If you're weighing whether now's the right time to list, or want a no-pressure valuation on your home, contact Brad to start the conversation.
Search Jacksonville MLS Listings
BradOfficer.com pulls listing data straight from the Jacksonville MLS via the Internet Data Exchange, so you're seeing every REALTOR's listings in one place — useful if you're researching comparable homes before you list. Start Searching Now
A Top-Producing Jacksonville Realtor, Built for Sellers
Selling with a top-producing Jacksonville REALTOR means working with someone who treats this as a career, not a side gig. Brad stays in close contact with preferred insurance brokers on Florida-specific homeowners insurance changes, with mortgage brokers on lending shifts that affect buyer qualification, with other top agents among all brokerage brands, and with top home inspectors on what's showing up in specific neighborhoods — all of it feeds directly into how he prices, prepares, and markets your listing. It's that ongoing market intelligence that separates a top Jacksonville REALTOR from a newly licensed one, and it's exactly what a seller needs when the goal is maximum price with minimum friction. Contact Brad
Jacksonville Waterfront & Luxury Listing Specialist
Most sellers start their search for "Realtors near me," and land somewhere like Zillow, Realtor.com, or Homes.com before deciding they want an actual local expert to handle the sale. That's where Brad comes in — a trusted, professional REALTOR with his finger on the pulse of Jacksonville's waterfront and luxury market, including the surrounding areas in Northeast Florida's real estate communities.
REALTOR FAQs
What areas in Florida do you cover?
Brad's main coverage areas are focused on waterfront homes and fine properties within Duval and St Johns counties.
Are home prices going down in the Jacksonville FL area?
Official stats from our local REALTOR association show the most recent month over month median home prices have been flat (based on closed sales). Last year (2025) saw a tiny decrease in Median price for single family home prices by 1.3%. For the remainder of 2026, we anticipate mortgage rates to drop slightly and home prices to see a nearly flat line for appreciate / depreciation. So the most accurate answer is: Yes, home prices have slightly dropped in Jacksonville FL over the last year.
Is Jacksonville FL a hot real estate market?
What makes a "hot real estate market"..... a multitude of factors, but some have already figured it out. Jacksonville has been named #2 best city to live in within Florida by Forbes recent article. Redfin data ranked Jacksonville as one of the top 5 best real estate markets for property investors. The U.S. Census Report recently ranked Jacksonville as 5th fastest growing large metro. Jacksonville has also maintained a more affordable median home price than the other large metros within Florida. All in all, we believe Jacksonville will continue to be a high demand real estate market.
Is it better to go with a Local REALTOR?
Yes - Absolutely! It is best to use a local REALTOR when possible. We've run into "out of area" Florida REALTORS who do not have access to our local MLS, don't have access to our showing instructions or required forms, and don't have access to the local lockboxes. Furthermore, licensed agents should only practice in locations where they have knowledge about the properties, have access to the info and resources, be familiar with the area, and have a competent level of expertise to help best guide home buyers / sellers.
Is it a good time to sell a luxury home or waterfront home in Jacksonville?
Timing the market for the best time to sell a waterfront or luxury home in Jacksonville Florida is not necessary. The overall Florida market is strong, and the state has continuous growth led by an influx of home buyers from other states. As our statewide and Jacksonville population continue to grow, the demand for high quality homes in great locations including the luxury price point as well as waterfront continues to hold strong.
What is my waterfront home worth in Jacksonville FL?
Waterfront home values are determined by many of the same metrics as their land locked neighbors: location, size, features, comparable sales, etc. However, waterfront homes have additional factors affecting value such as flood zone, utilities availability, dock build quality and current condition, bulk head construction and current condition, type of waterfront, bridge height restrictions, etc. Please connect with Brad Officer for a market valuation.
How accurate is Zillow on the value of my waterfront home?
Unless someone from Zillow has been into your house, I'd be very cautious with any estimate they provide. Zillow uses complex algorithms to best guess a value. Much easier in cookie cutter neighborhoods where all the homes were built within the same few years, but can be highly inaccurate for the uniqueness of waterfront properties.
Is marketing a waterfront or luxury home different?
Absolutely yes, the key difference in marketing both waterfront and/or luxury homes is understanding the buyer, who is usually affluent or wealthy and is making a purchase based on the lifestyle the property provides. That lifestyle must be conveyed through professional photography, videography, drone photos and videos, and through any collateral the potential buyer receives. Brad is an expert in this area.
What makes The RE/MAX Collection right for luxury and waterfront listings?
The RE/MAX Collection is our luxury-specific division, giving your listing dedicated high-end marketing backed by a global network of 145,000+ agents. I've personally sold 800+ homes and rank #30 in RE/MAX production statewide in Florida and #3 in the Jacksonville market — results built specifically around waterfront and luxury sales in this area. All that being said, it's the agent selling your home, not the brokerage. You'll want an agent with a strong network of agents across all the top brokerages and boutique brokerages, an agent focused on your type property, and an agent who is a deal maker... Contact Brad Officer.
