Waterfront Homes & Fine Properties

Jacksonville Waterfront & Luxury REALTOR®

Realtor Jacksonville Florida Real Estate Agent

20+ Years

Jacksonville
Real Estate

800+

Homes Sold
Local Experience

Top 50

Northeast Florida
REALTOR®

RE/MAX

Lifetime Achievement
Award Recipient

Luxury Waterfront Realtor Jacksonville Brad Officer
Let's connect!

Brad Officer

Brad Officer is a Jacksonville REALTOR® specializing in the marketing and sale of waterfront homes and fine properties throughout Jacksonville and Northeast Florida.
20+ years experience, 800+ homes sold, and a genuine love for the Jacksonville market. I'm approachable, I know this town inside and out, and I'd love to talk about what's next for your home. Get in touch anytime.

Get In Touch

What Sets Brad Apart

No team & No group!

When you hire Brad Officer to sell your home, you work directly with Brad — not a junior agent or team member. Brad operates as an individual REALTOR supported by experienced administrative assistants, including his long-time assistant Robin King.

From pricing and marketing strategy to negotiations and closing, Brad remains directly involved throughout the sale.

Learn More

Jacksonville Waterfront Homes

Waterfront Real Estate

Jacksonville Waterfront Homes

Selling waterfront property involves factors that don't apply to a typical home. Water access, docks, bulkheads, flood zones, insurance and characteristics that drive waterfront value. Brad brings market experience to the marketing and sale of your waterfront property.

Explore Waterfront Real Estate
Jacksonville Luxury Homes

Luxury & Fine Homes

Jacksonville Luxury Real Estate

Higher-value and distinctive homes require a more deliberate approach to positioning, presentation, exposure and negotiation. Brad combines 20+ years of local experience with premium marketing to represent luxury homes and fine properties throughout Jacksonville and Northeast Florida.

Explore Luxury Real Estate
Luxury Listing Agent

Selling Your Home

Experienced Listing Representation

Every successful sale starts with the right pricing, preparation and marketing strategy. With more than 800 homes sold, Brad provides sellers with experienced guidance, professional marketing, direct representation and skilled negotiation from listing through closing.

See Brad's Selling Strategy
Scenic Community Neighborhood View
A Proven, Systematic Approach Designed to Maximize Your Sale

Proven Strategy For Selling Jacksonville Homes

  • 01
    Strategic Pricing & Positioning
  • 02
    Professional Representation & Marketing
  • 03
    Maximum Market Exposure
  • 04
    Expert Negotiations
Explore Brad's Selling Strategy

Good Words From Great People

Reviews and Testimonials for Brad Officer are never solicited but are always appreciated! Here are some favs...

What our Clients are saying

My hat is off to Mr. Brad Officer. It was time for my Mother to give up her house and move to Atlanta with my wife and I. I was dreading the amount of time and effort it would take to sell a house... Scott King

Your website was the ONLY resource we found that could meet our needs as we searched for a home. The polygon search tool allowed us to narrow our hunt to the most relevant neighborhoods, and your ... Jason B.

As a former Realtor with years of experience, I can honestly say that Brad is hands-down the best option if you need to sell your home. I've introduced him to all my friends and family and he's be... Brian Baggs

My husband and I are very thankful that we found Brad to help us to sell our home. This was a big decision for us both and having Brad made the process less stressful. We knew from the first time ... Groovymom

He was a pleasure to work with and represented us, as buyers, exceptionally well. His knowledge and skill enabled us to get the seller to agree to all of our demands and deliver the evidence that ... H.B.

Brad did a fantastic job in helping us convince the Seller as well as the Seller's broker in selling us the river front property at a reasonable price. Brad was extremely responsive. He understood... Dan and fam

Brad is one the best Realtors I've ever had the pleasure of working with (and I've worked with many great ones). He handled two sales for us, quickly and efficiently and helped guide us through th... Tim and Gretchen

Brad Officer is an excellent realtor, a true expert. He sold our home and made it a seamless/easy process. I highly recommend him! Lindsay B.

As a couple of apprehensive first-time buyers, we approached the housing market with a healthy dose of caution and a highly suspicious view of all agents and realtors.After initially meeting with ... Danielle M.

We had a bit of complexity on the sellers side that Brad was very helpful to unwind. An associate of the listing seller had been handling the property and was pretty green at the job so Brad had t... Clif

 I work as a closing coordinator for a local title company and have helped close many of Brad's listings through the years. Brad is very professional and always a pleasure to work with. He is... Jessie

Brad not only sold me my first Jacksonville home, but was kind enough to sell it for me on the backend when I was ready. It was the fastest closing I have ever been a part of and that was attribut... Scott Blinkhorn

Brad was the realtor I called after I fired the first one. I wish I would have started out with Brad! He did a great job working with me through a difficult short sale process. After listing my ho... Heather C.

 I needed to sell my house fast. From the very first moment Brad stayed in touch and answered all my questions. He was always a phone call away if I needed anything. But the most impressive t... Szymon W.

 We would recommend Brad Officer because of the strengths he displayed during the time we worked together. Brad's, market knowledge and ability to follow through is impressive and we consiste... Justin Smith

I am pleased to recommend Brad Officer. Their entire company were consummate professionals through out the selling of my home and buying of my next home. All was accomplished in 2 months !! Around... Bing R.

Brad was great at answering my questions regarding the marketing and sale of my home in Jacksonville. I greatly appreciate the information and his professional consultation. Chris S.

Brad Officer was very helpful and knowledgable as they guided Rob and I through the sale of our previous home and purchase of our current one. Brad is a true negotiator and takes care of everythin... Tara J.

Having been a closing agent for 13 years I can honestly say that Brad Officer is one of the best realtors in Jacksonville that I have ever had the pleasure of working with. You can't go wrong choo... Nikki C.

We worked with Brad to sell our home and have nothing but good things to say. Brad was always willing to help with anything he could, always stayed on top of things, and promptly replied to any qu... Luke B.

Jacksonville Waterfront Real Estate Expertise

Jacksonville waterfront real estate requires an understanding of factors that don't apply to a typical home. Water depth and access, docks and boat lifts, bulkheads, bridges, flood zones, insurance and the property's specific location along the St. Johns River, Intracoastal Waterway or Atlantic Ocean can all influence value and marketability.

With 20+ years of Jacksonville real estate experience, Brad Officer brings specialized knowledge to the marketing and sale of waterfront properties throughout Northeast Florida.

Riverfront · Intracoastal · Oceanfront

View Waterfront Homes

Jacksonville Luxury & Fine Properties

Higher-value and distinctive properties require a more strategic approach to pricing, presentation, exposure, and negotiation. With more than 20 years of Jacksonville real estate experience, Brad Officer combines premium property marketing with long-standing relationships among top-producing agents throughout Northeast Florida to help connect exceptional homes with qualified buyers. From positioning the property to protecting your interests at the negotiating table, Brad provides experienced, discreet representation throughout the sale.

Premium Marketing • Agent Relationships • Discreet Representation

View Luxury Homes
Luxury Jacksonville Real Estate

Explore Jacksonville's Finest Properties

Explore a selection of exceptional homes currently for sale throughout Jacksonville and Northeast Florida, including luxury estates, waterfront residences, and distinctive properties in some of the area's most sought-after communities.

Popular Searches:
Jacksonville Waterfront Homes • Luxury Homes • Ponte Vedra Beach • Nocatee • San Marco • Avondale • Ortega

Local Market Expertise

Jacksonville FL Skyline without Jacksonville Landing

Jacksonville & Northeast Florida Real Estate

Brad Officer has spent more than 20 years selling homes throughout Jacksonville and Northeast Florida, developing firsthand knowledge of the area's neighborhoods, communities, waterfront markets, and coastal lifestyle. From Jacksonville and the Beaches to Ponte Vedra, Nocatee, St. Johns County, and St. Augustine, Brad provides experienced local representation for homeowners selling distinctive properties throughout the region.

Frequently Asked Questions

How do I determine what my Jacksonville home is worth?

Carefully! Brad uses a combination of recently sold comparable homes, then cross analyzed against current comparable competition. At this point, we take local market intelligence for true market dynamics that are affecting values both up and down. Your home's condition, maintenance, features, location, and specific property nuances are all taken into account. Request A Home Valuation →

How is the value of a waterfront home determined?

Very Carefully! To value waterfront properties, we use the traditional valuation methods combined with type of waterfront including navigability, water depth at median low tide, dock build quality and features, boat lifts, bulkhead type and build quality, of course we take into account the waterfront views, flood zones, property condition, utilities availability, and comparable waterfront sales as well as current comparable competition. Jacksonville Waterfront Real Estate →

Is selling a waterfront home different from selling a typical home?

Yes - Waterfront properties often require specialized pricing, marketing and buyer targeting because characteristics such as water access, dockage, navigability and views can materially affect value. One big piece of information: not all waterfront buyers are boaters, and I'd even say nearly half are non-boaters, but instead are waterfront buyers who want the views and the lifestyle opportunity that living on the water provides.

What should I look for when choosing a REALTOR to sell my home?

Experience, Expertise, Availability, and the X-factor. You'll want a listing agent who has not just years of experience but also many transactions on the seller side - this is what brings the expertise that can only be developed with hundreds of home sales. You'll want a listing agent who is available, not an agent that'll hand you off to a rookie agent or team agent. The most important, and what we call the X-Factor: You'll want a deal maker - a listing agent who knows how to put together deals. Meet Brad →

Will I work directly with Brad throughout my sale?

Yes. When you hire Brad Officer, you work directly with Brad throughout the sale. Brad is supported by experienced administrative staff, but pricing strategy, marketing decisions, negotiations and client representation remain directly with Brad.

How does Brad market luxury and waterfront homes?

Brad has a systemized approach that brings proven results, this includes proper pre-planning, price positioning, developing the story of the property, media including professional photography, videography, drones, virtual staging if needed, then building out the marketing assets which include traditional, digital, and social media. Combine all this with the MLS, hundreds of local national and international brokerage websites, and a vast network of local agent relationships. How Brad Sells Homes →

Is now a good time to sell a home in Jacksonville?

Whether it's a good time to sell depends on your situation, the property, price range, competition and personal objectives. Jacksonville is not one uniform market; waterfront, luxury and individual neighborhoods can behave differently from broader market averages. Every month in Jacksonville, regardless of what's happening in the world or the economy, there are over 1000 home sales - month after month.

What areas of Jacksonville and Northeast Florida does Brad Officer cover?

Brad covers Duval and St Johns County, which includes Jacksonville, the beaches, Ponte Vedra. We also have strategic agent partnerships throughout the area to help provide coverage for both Buyers and Sellers - this insures you receive the same personalized service you will need when transacting real estate in the Northeast Florida marketplace.

Luxury Real Estate Agent in Jacksonville Florida

Connect with Brad

Provide a valid email address.