20+ Years
Jacksonville
Real Estate
800+
Homes Sold
Local Experience
Top 50
Northeast Florida
REALTOR®
RE/MAX
Lifetime Achievement
Award Recipient
What Sets Brad Apart
No team & No group!
When you hire Brad Officer to sell your home, you work directly with Brad — not a junior agent or team member. Brad operates as an individual REALTOR supported by experienced administrative assistants, including his long-time assistant Robin King.
From pricing and marketing strategy to negotiations and closing, Brad remains directly involved throughout the sale.
Proven Strategy For Selling Jacksonville Homes
-
01Strategic Pricing & Positioning
-
02Professional Representation & Marketing
-
03Maximum Market Exposure
-
04Expert Negotiations
Good Words From Great People
Reviews and Testimonials for Brad Officer are never solicited but are always appreciated! Here are some favs...
Explore Jacksonville's Finest Properties
Explore a selection of exceptional homes currently for sale throughout Jacksonville and Northeast Florida, including luxury estates, waterfront residences, and distinctive properties in some of the area's most sought-after communities.
Popular Searches:
Jacksonville Waterfront Homes • Luxury Homes • Ponte Vedra Beach • Nocatee • San Marco • Avondale • Ortega
Local Market Expertise
Jacksonville & Northeast Florida Real Estate
Brad Officer has spent more than 20 years selling homes throughout Jacksonville and Northeast Florida, developing firsthand knowledge of the area's neighborhoods, communities, waterfront markets, and coastal lifestyle. From Jacksonville and the Beaches to Ponte Vedra, Nocatee, St. Johns County, and St. Augustine, Brad provides experienced local representation for homeowners selling distinctive properties throughout the region.
Frequently Asked Questions
How do I determine what my Jacksonville home is worth?
Carefully! Brad uses a combination of recently sold comparable homes, then cross analyzed against current comparable competition. At this point, we take local market intelligence for true market dynamics that are affecting values both up and down. Your home's condition, maintenance, features, location, and specific property nuances are all taken into account. Request A Home Valuation →
How is the value of a waterfront home determined?
Very Carefully! To value waterfront properties, we use the traditional valuation methods combined with type of waterfront including navigability, water depth at median low tide, dock build quality and features, boat lifts, bulkhead type and build quality, of course we take into account the waterfront views, flood zones, property condition, utilities availability, and comparable waterfront sales as well as current comparable competition. Jacksonville Waterfront Real Estate →
Is selling a waterfront home different from selling a typical home?
Yes - Waterfront properties often require specialized pricing, marketing and buyer targeting because characteristics such as water access, dockage, navigability and views can materially affect value. One big piece of information: not all waterfront buyers are boaters, and I'd even say nearly half are non-boaters, but instead are waterfront buyers who want the views and the lifestyle opportunity that living on the water provides.
What should I look for when choosing a REALTOR to sell my home?
Experience, Expertise, Availability, and the X-factor. You'll want a listing agent who has not just years of experience but also many transactions on the seller side - this is what brings the expertise that can only be developed with hundreds of home sales. You'll want a listing agent who is available, not an agent that'll hand you off to a rookie agent or team agent. The most important, and what we call the X-Factor: You'll want a deal maker - a listing agent who knows how to put together deals. Meet Brad →
Will I work directly with Brad throughout my sale?
Yes. When you hire Brad Officer, you work directly with Brad throughout the sale. Brad is supported by experienced administrative staff, but pricing strategy, marketing decisions, negotiations and client representation remain directly with Brad.
How does Brad market luxury and waterfront homes?
Brad has a systemized approach that brings proven results, this includes proper pre-planning, price positioning, developing the story of the property, media including professional photography, videography, drones, virtual staging if needed, then building out the marketing assets which include traditional, digital, and social media. Combine all this with the MLS, hundreds of local national and international brokerage websites, and a vast network of local agent relationships. How Brad Sells Homes →
Is now a good time to sell a home in Jacksonville?
Whether it's a good time to sell depends on your situation, the property, price range, competition and personal objectives. Jacksonville is not one uniform market; waterfront, luxury and individual neighborhoods can behave differently from broader market averages. Every month in Jacksonville, regardless of what's happening in the world or the economy, there are over 1000 home sales - month after month.
What areas of Jacksonville and Northeast Florida does Brad Officer cover?
Brad covers Duval and St Johns County, which includes Jacksonville, the beaches, Ponte Vedra. We also have strategic agent partnerships throughout the area to help provide coverage for both Buyers and Sellers - this insures you receive the same personalized service you will need when transacting real estate in the Northeast Florida marketplace.
