Thinking of Selling your waterfront home in Jacksonville, Ponte Vedra, or Orange Park?  Finding the right real estate agent is critical to success!

As your Waterfront Real Estate Agent, our focus produces results.

  • Marketing is everything! Your home must be presented where the buyers are, and that is online!  Regardless of previous thoughts on who is on line and who isn't, the stats are strong.  The stats state that some 90% of home buyers start their search online and they average 40 hours searching for homes online.  That is huge!
    • We market your waterfront home to the most searched websites including the other real estate brokerage sites!  If they are looking for waterfront, your house is there.
  • Google sends waterfront, oceanfront,…

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Deciding to sell your house in the Jacksonville Area?  Choosing the right real estate agent is the difference between sold and sitting on the market forever. This is undoubtedly a very tough market to sell a home, which is even more reason you should do your homework on the right agent.

6 Requirements when Choosing a Real Estate Agent in Jacksonville:

  1. Marketing Plan: This market requires more than putting your home on MLS and putting a sign in the yard.  It requires a complete marketing plan.  The key to a successful marketing plan:  Your house must be where the potential buyers are looking for houses....and upwards of some 90% search online for an average of 40 hours during their home search!
    • We (the Brad Officer Real Estate Team) market…

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Florida may have one of the worst foreclosure rates in the country, but let's be honest, it's largely due to the popularity of living in the sunshine state.  With the thought of millions of baby boomers flocking to every corner of our state, every home buyer was making an investment that was sure to go up in value, ultimately luring many to pay more than the market could actually support.  Now we see the aftereffects.

Florida has a History of Real Estate Bubbles

Back in the 1920's, Florida went through an equally painful bubble.  As word quickly spread throughout the US, people looking to make a quick profit poured into Florida as many contracts were flipped sometimes up to 5, 6, and 7 times as the price continued to escalate with each paper flip. …

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Short Sale approvals are mysterious.  Banks often take months and months to just gather information while everyone involved waits anxiously for any contact.  The short sale market has increased in Jacksonville Florida as most homes that are selling are typically either short sales or bank owned properties.  Straight from our Buyer's Agents: "Most buyers want a short sale so they can get a better deal".

It looks like short sales will be around for much time to come, so the key is to work towards making them better....faster!  If you are another agent reading this or a home buyer, here are some easy steps to getting your Short Sale approved:

8 Steps to Fast Short Sale Approvals:

  1. Realistic Offer Price: Your offer should be in line with the market…

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Bank of America has been flooded with Short Sales.  They have been making large strides forward with helping to streamline the process.  One major move forward was the Equator system which allows for a more streamlined document uploading system.  It also allows homeowners, the agent, the attorney, and Bank of America stay on track with what is needed next......a great improvement!

Bank of America flooded with request for HAFA Short Sales

With more and more Americans who are underwater on their home finding out about the HAFA program that started on April 5th of 2010, Bank of America has been flooded with request for short sales.  In Jacksonville, FL, almost half of my short sales are Bank of America.

In Bank of America fashion, they brought on…

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What a time to build your own waterfront home in the Jacksonville area!

Shopping for a waterfront home in and around Jacksonville and Ponte Vedra can be fun, difficult, and frustrating.  It's tough when you are looking for very specific type of home, layout, or area, and you just can't get all the puzzle pieces to line up.  If this is you, it's time to consider custom building the right home on the right lot in the right area!

Building a Home is a Bargain right now:

Builders, designers, and architects all say that right now is a great time to build.   The leading contributors to this:

  1. Unemployed workers and under-employed workers provide cheaper than average labor cost.
  2. Builders are more aggressive on bidding to get the job as their…

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