Questions Jacksonville Home Sellers Ask

Question 1

How do I determine what my Jacksonville home is worth?

Accepted Answer

Brad uses a combination of recently sold comparable homes and current comparable competition, then applies local market intelligence and considers the home's condition, maintenance, features, location and specific property characteristics to determine appropriate market positioning.

Question 2

How is the value of a waterfront home determined?

Accepted Answer

Waterfront valuation combines traditional comparable-sales analysis with waterfront-specific characteristics including the type of waterfront, navigability, water depth at lower tide, dock quality and features, boat lifts, bulkhead type and condition, waterfront views, flood zones, property condition, available utilities, recent comparable waterfront sales and current competing waterfront listings.

Question 3

Is selling a waterfront home different from selling a typical home?

Accepted Answer

Yes. Waterfront properties often require specialized pricing, marketing and buyer targeting because characteristics such as water access, dockage, navigability and views can materially affect value. Waterfront buyers may be motivated by boating access, views, lifestyle or a combination of these factors.

Question 4

What should I look for when choosing a REALTOR to sell my home?

Accepted Answer

Important considerations include experience, seller-side transaction expertise, availability, local market knowledge, marketing ability and negotiation skill. Sellers should understand who will personally handle pricing, strategy, communication and negotiations throughout the transaction.

Question 5

Will I work directly with Brad throughout my sale?

Accepted Answer

Yes. When you hire Brad Officer, you work directly with Brad throughout the sale. Brad is supported by experienced administrative staff, but pricing strategy, marketing decisions, negotiations and client representation remain directly with Brad.

Question 6

How does Brad market luxury and waterfront homes?

Accepted Answer

Brad uses a systemized approach that includes pre-planning, strategic price positioning, developing the property's story, professional photography, videography, drone imagery, virtual staging when appropriate, MLS exposure, digital and social media marketing, brokerage website distribution and relationships with local real estate agents.

Question 7

Is now a good time to sell a home in Jacksonville?

Accepted Answer

Whether it is a good time to sell depends on the homeowner's situation, property, price range, current competition and personal objectives. Jacksonville is not one uniform real estate market, and waterfront, luxury and individual neighborhood markets can behave differently from broader market averages.

Question 8

What areas of Jacksonville and Northeast Florida does Brad Officer cover?

Accepted Answer

Brad serves Duval and St. Johns counties, including Jacksonville, the Jacksonville Beaches, Ponte Vedra and surrounding Northeast Florida communities. Strategic agent relationships are also used when appropriate to provide additional geographic coverage for buyers and sellers.

Jacksonville Waterfront & Luxury REALTOR®