Brad Officer — Jacksonville Waterfront & Luxury REALTOR®
Brad Officer is a Jacksonville REALTOR® specializing in the marketing and sale of waterfront homes, luxury properties and fine residences throughout Jacksonville and Northeast Florida. With more than 20 years of experience and over 800 homes sold, Brad brings extensive hands-on experience in pricing, marketing, negotiating and successfully closing residential transactions. His approach combines deep local market knowledge with sophisticated marketing and direct, highly personalized representation for homeowners selling distinctive and high-value properties.
Executive Summary
- Waterfront & Luxury Specialists - Specializing in the marketing and sale of waterfront homes, luxury properties and fine residences.
- 20+ Years Experience - Full-time real estate experience in Jacksonville and Northeast Florida since 2004.
- 800+ Homes Sold - More than 800 homes personally sold in Jacksonville and surrounding communities.
- Seller Representation - Experienced in pricing strategy, property marketing, negotiation, and transaction management.
- Direct Representation - Clients work directly with Brad, supported by a dedicated administrative team.
- Recognized Performance - Recipient of multiple RE/MAX and industry awards and professional distinctions.
Brad Officer is a Jacksonville REALTOR® specializing in the marketing and sale of waterfront homes, luxury properties and fine residences throughout Jacksonville and Northeast Florida. As a REALTOR® with RE/MAX, Brad has represented homeowners in the sale of their most valuable properties since earning his Florida real estate license in 2004. Over more than 20 years in the business, he has built a reputation for providing experienced, highly personalized representation, with particular expertise in waterfront and luxury properties. From riverfront estates and Intracoastal homes to distinctive residences throughout the Jacksonville area, Brad combines local market knowledge, strategic marketing and skilled negotiation to help his clients achieve the best possible outcome.
20+ Years of Experience & 800+ Homes Sold
Brad began his real estate career after a successful career in corporate B2B sales of commercial equipment following his studies at the University of Tennessee. He earned his Florida real estate license in 2004 and joined the sales team of a large national home builder, where he quickly became a top-producing sales agent.
Brad later represented a major luxury developer with properties throughout the Southeast, gaining valuable experience working with higher-value homes and discerning buyers. Following the mortgage crisis, he joined RE/MAX in 2009, where he has continued to build his business around personalized client representation, sophisticated marketing and skilled negotiation.
Over more than two decades in real estate, Brad has personally sold more than 800 homes throughout Jacksonville and Northeast Florida. That experience has given him firsthand knowledge of a wide range of markets, property types and transaction challenges—from everyday residential sales to complex waterfront and luxury transactions.
Waterfront & Luxury Property Expertise
Selling a waterfront or luxury property requires more than simply placing a home on the MLS. Waterfront values can be influenced by factors that have little relevance to typical residential properties, including the specific waterway, water depth, navigability, views, dock and boat-lift improvements, seawalls and bulkheads, flood considerations, bridge clearance and the condition of the home.
Brad's experience selling waterfront properties throughout Jacksonville and Northeast Florida allows him to evaluate these characteristics in the context of current buyer demand and comparable sales. For luxury properties, he combines this local market knowledge with strategic positioning, professional presentation, targeted exposure and experienced negotiation to help sellers maximize their property's market potential.
Strategic Marketing & Skilled Negotiation
Effective marketing is more than placing a property in the MLS. Brad develops a marketing strategy designed around the property's characteristics, likely buyer profile and current market conditions. His marketing approach can include professional photography, drone photography, video, 3D tours, digital floor plans, targeted digital marketing, compelling property presentation and broad online exposure.
Marketing brings buyers to the property; negotiation turns interest into results. With more than 800 closed transactions, Brad has extensive experience navigating offers, inspections, appraisals, financing issues and other challenges that can arise during a sale. His objective is not simply to obtain an offer, but to help his clients navigate the entire transaction while protecting their interests and pursuing the strongest possible outcome.
Direct Representation. Personal Attention.
Brad operates primarily as a solo REALTOR®, supported by a dedicated team of assistants, including his longtime business assistant, Robin King. This structure allows Brad to remain directly involved in the important decisions and conversations surrounding each transaction.
When you hire Brad to sell your home, you work directly with the agent responsible for developing the strategy, advising on pricing and positioning, negotiating with buyers and navigating the transaction—not simply with a member of a large sales team.
Recognition & Professional Accomplishments
- RE/MAX Lifetime Achievement Award
- RE/MAX Hall of Fame
- RE/MAX Platinum Club
- RE/MAX Chairman's Club
- REAL Trends Verified — Top 40 Agent in Florida
- REAL Trends Verified — #2 in Jacksonville
- #16 Top Residential Real Estate Agents First Coast - Jacksonville Business Journal
- Featured in Fox News
- Featured in the Jacksonville Business Journal
- Featured on local television news
Why Jacksonville Sellers Choose Brad Officer
20+ Years of Experience
More than two decades of full-time experience navigating Jacksonville and Northeast Florida real estate markets.
800+ Homes Sold
Extensive firsthand experience across a wide range of properties, markets and transaction scenarios.
Waterfront & Luxury Expertise
Specialized knowledge of the characteristics that influence the value and marketability of waterfront and high-value properties.
Strategic Marketing
Professional presentation, digital marketing, photography, video, drone and broad online exposure designed around each property.
Experienced Negotiation
Hands-on experience negotiating offers and solving the challenges that can arise between contract and closing.
A Higher Level of Representation for Sellers
Selling a significant property is a major financial decision. Brad believes homeowners deserve more than a listing agreement and periodic updates—they deserve experienced advice throughout the process.
From determining the appropriate pricing strategy and preparing the property for market to attracting qualified buyers, evaluating offers and negotiating the final terms, Brad remains focused on the details that can affect both the selling price and the overall outcome. His goal is straightforward: provide experienced, thoughtful representation tailored to the property and the seller's objectives.
Beyond Real Estate: A Life Rooted in Jacksonville
Brad's connection to Northeast Florida extends well beyond his real estate career. He and his wife, Carey, have been married for more than 25 years and have three sons. His family enjoys fishing on the St. Johns River, supporting local sports and traveling whenever possible.
Living and working in Jacksonville for decades has given Brad a firsthand appreciation for the communities, neighborhoods and lifestyle that make Northeast Florida such a desirable place to call home. That local connection is one of the foundations of the personal service he provides to his clients.
Thinking About Selling Your Jacksonville Home?
Whether you're considering selling a waterfront property, luxury home or another fine residence, Brad would welcome the opportunity to discuss your property, your goals and the current market.
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