Carefully! Brad uses a combination of recently sold comparable homes, then cross analyzed against current comparable competition. At this point, we take local market intelligence for true market dynamics that are affecting values both up and down. Your home's condition, maintenance, features, location, and specific property nuances are all taken into account. Request A Home Valuation →

Very Carefully! To value waterfront properties, we use the traditional valuation methods combined with type of waterfront including navigability, water depth at median low tide, dock build quality and features, boat lifts, bulkhead type and build quality, of course we take into account the waterfront views, flood zones, property condition, utilities availability, and comparable waterfront sales as well as current comparable competition. Jacksonville Waterfront Real Estate →

Yes - Waterfront properties often require specialized pricing, marketing and buyer targeting because characteristics such as water access, dockage, navigability and views can materially affect value. One big piece of information: not all waterfront buyers are boaters, and I'd even say nearly half are non-boaters, but instead are waterfront buyers who want the views and the lifestyle opportunity that living on the water provides.

Experience, Expertise, Availability, and the X-factor. You'll want a listing agent who has not just years of experience but also many transactions on the seller side - this is what brings the expertise that can only be developed with hundreds of home sales. You'll want a listing agent who is available, not an agent that'll hand you off to a rookie agent or team agent. The most important, and what we call the X-Factor: You'll want a deal maker - a listing agent who knows how to put together deals. Meet Brad →

Yes. When you hire Brad Officer, you work directly with Brad throughout the sale. Brad is supported by experienced administrative staff, but pricing strategy, marketing decisions, negotiations and client representation remain directly with Brad.

Brad has a systemized approach that brings proven results, this includes proper pre-planning, price positioning, developing the story of the property, media including professional photography, videography, drones, virtual staging if needed, then building out the marketing assets which include traditional, digital, and social media. Combine all this with the MLS, hundreds of local national and international brokerage websites, and a vast network of local agent relationships. How Brad Sells Homes →

Whether it's a good time to sell depends on your situation, the property, price range, competition and personal objectives. Jacksonville is not one uniform market; waterfront, luxury and individual neighborhoods can behave differently from broader market averages. Every month in Jacksonville, regardless of what's happening in the world or the economy, there are over 1000 home sales - month after month.

Brad covers Duval and St Johns County, which includes Jacksonville, the beaches, Ponte Vedra. We also have strategic agent partnerships throughout the area to help provide coverage for both Buyers and Sellers - this insures you receive the same personalized service you will need when transacting real estate in the Northeast Florida marketplace.