If, and only if, the house going on the market will be correctly marketed:   The right listing price will create 3 items EVERY home seller should want:

  1. Showings:  The correct listing price from the beginning will generate showings at almost day 1 and will continue until the property receives offers and then goes under contract.
  2. Multiple Offers: A listing price that is aggressive will not only generate many showings but will also generate offers and usually multiple offers.
  3. A Fast Sale and Closing!

How to choose the listing price? As your listing REALTOR, I provide a complete market analysis to the homes currently on the market as your competition and comparable homes that have sold recently.   It's human nature to instantly start discrediting the surrounding competition and recent sales.  I do it myself.  However, it is very important to remain objective when analyzing for the correct listing price.

From the market data, I recommend a market value range.  Within that range, I suggest a listing price that I believe will generate the 3 items above.  Usually it is lower in the range as we are dealing with a serious buyer's only market.

SUCCESS! Using the pricing model above, I've sold a good number of homes this year within 10 days of going on the market.  Did the owners feel they could have gotten more?  No, the owners were very happy to move quickly!

Posted by Brad Officer on
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