Shopping at large department stores, national brands, and longstanding chains has its advantages. The prices are often cheaper, sales are more frequent, and many even have fancy tech that allows customers to accumulate points or some form of credit that eventually leads to even more savings. But what larger stores often lack is character, real expertise about a product, and the trill of finding a truly one-of-a-kind item that wasn’t mass produced. And if we’re being honest, there’s just something a little more satisfying about supporting local small businesses that help make a neighborhood feel like a community. So the next time you're out and about, swing by any of these Jacksonville neighborhoods to find some of the best boutique shopping anywhere in town.
Avondale
Jacksonville’s Avondale neighborhood is one of our favorite neighborhoods to go hunting for eclectic treasures thanks to an awesome selection of boutiques and locally-owned shops along St. Johns Avenue. It’s here you’ll find the Shoppes of Avondale, a walkable collection of storefronts, restaurants, and cafes that provide one of the most pleasant settings to enjoy an afternoon of shopping. The fabulous tenley dietrich is located here and a local favorite for just about anything, including apparel, jewelry, hats, shoes, premium denim, candles, handbags, sunglasses, housewares, and more. In other words, there’s a good chance you’ll find something you like or need here, which is why it continues to be one of Jacksonville’s hottest boutiques. The Jane Doe Boutique, Crave, and Emory are also hotspots for women’s clothing, and Design Additions has been one of our “go-tos” for ornate furniture, home decor, and scented products (the soaps are amazing!) since they first opened their doors.
Murray Hill
Just up the street from Avondale is Murray Hill, another historic neighborhood known for its older homes, local art, and no frills bars and breweries. The neighborhood’s primary commercial corridor lies along Edgewood Avenue, which is where you’ll find several beloved boutique shops that rarely disappoint. The Kayla Mill Boutique is where you’ll find all sorts of bright and colorful women’s clothing, and the owner seems to always be there welcoming customers and helping them with whatever they need during their shopping experience. Mom Boutique & Alterations also has to be mentioned and is where you’ll find a wide range of unique clothing that belongs in your closet for the long haul. And as the name suggest, they also specialize in alterations for both mens and women’s clothing, and any item bought in-store will receive a free alteration.
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Five Points
No Jacksonville list of neighborhoods with great shopping is complete without featuring Five Points, one of the city’s trendiest spots that is specifically known for its bohemian cluster of vintage boutique shops and ethnic eateries. Most of the shopping is centered around Park Street and Lomax Street, although you’ll certainly find other great shops and boutiques scattered all throughout the neighborhood. 5 Points Vintage is easily one of Jacksonville’s best vintage/antique shops, and one of our favorites to frequently check-in on due to inventory always coming and going. Additionally, you’ll also find a second Jane Doe Boutique located in Five Points, as well as APB Sneaker + Apparel, a store where you’re guaranteed to get caught up on the latest trends in sneakers, clothing, and urban art. And if you’re in the neighborhood, we also recommend a stop over at Throw it Back On, located on Stockton Street, which remains one of our favorite spots in Jacksonville for vintage clothing.
San Marco
While Jacksonville's San Marco neighborhood isn’t short on chain restaurants, there’s also a heavy dose of boutique shops in the area as well. The Lilly Grace Boutique continues to be on the leading edge of women’s fashion trends and prices here are beyond reasonable for the quality of clothing offered. Also up the street is Foliahōm, arguably Jacksonville’s coolest plant store boutiques that not only includes rare and thoughtfully curated plants but also unique home goods that help create spaces that are calming and comfortable. Seriously, if you’re looking for an in-home plant to help complicate a room or office, we can’t recommend this place enough. Also worth mentioning is Heyday!, a neighborhood toy store for kids of all ages. Inside you’ll also find everything from baby gifts to clothing for young kids, and frankly, who can’t appreciate the fun atmosphere of a classic toy store setting?
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