We hear a lot of mixed messages about the housing market in the United States, the housing marketing in Florida, and in Jacksonville.  It makes it tough to decipher what is true and what is fluff.  The graphic below courtesy of Visual Economics does a great job of showing just what is happening in the housing market.

The bad news: homes aren't selling like they used to.

The good news: Homes are still selling, but yours must be in great condition with great curb appeal, it must be marketed correctly, and priced aggressively if it is to be one of the home sales for 2010.

Good news Bonus: In the graphic below, there is a slump that happens in the 70's, another in the 80's, and yet another in the 90's.  After each slow down, it always rebounds in…

898 Views, 0 Comments

Just Served Foreclosure Papers, what happens now?

The bank has given you legal notice that they intend to take the house back through Foreclosure.  The fastest I've seen a foreclosure happen in Jacksonville is 6 months after being served with Foreclosure papers....so you have some time.  If you do nothing, you will get a series of legal notices, and finally the property will be auctioned off at the court house.  You will either choose to move or be removed from the house within a few days from the court auction date.

What to do when Served with Foreclosure?

You have 5 choices:

  1. Pay your balance owed to the bank.  Not feasible for many, but it is your #1 best option.
  2. Defend against the Foreclosure by hiring a Foreclosure attorney in…

735 Views, 0 Comments

80% of our Jacksonville Real Estate business has been short sales in 2010 and there is no signs of this trend slowing.  Many home owners owe more than their homes are worth and after months of frustration in an attempt to modify the loan, they are turned to doing a short sale.  (Short Sale is selling for less than is owed to the bank - the bank allows the short sale - You can read all about how to Short Sale).

Short Sales are Getting More Difficult

The process to get a short sale completed was the wild wild west in 2007, 2008, and 2009.  It was chaos controlled only by outlaw banks.  Now the suits have taken over and have attempted to put process in place in 2010.  What has resulted is nothing short of massive red tape for all involved.

We have…

738 Views, 0 Comments

Thinking of Selling your waterfront home in Jacksonville, Ponte Vedra, or Orange Park?  Finding the right real estate agent is critical to success!

As your Waterfront Real Estate Agent, our focus produces results.

  • Marketing is everything! Your home must be presented where the buyers are, and that is online!  Regardless of previous thoughts on who is on line and who isn't, the stats are strong.  The stats state that some 90% of home buyers start their search online and they average 40 hours searching for homes online.  That is huge!
    • We market your waterfront home to the most searched websites including the other real estate brokerage sites!  If they are looking for waterfront, your house is there.
  • Google sends waterfront, oceanfront,…

736 Views, 0 Comments

Deciding to sell your house in the Jacksonville Area?  Choosing the right real estate agent is the difference between sold and sitting on the market forever. This is undoubtedly a very tough market to sell a home, which is even more reason you should do your homework on the right agent.

6 Requirements when Choosing a Real Estate Agent in Jacksonville:

  1. Marketing Plan: This market requires more than putting your home on MLS and putting a sign in the yard.  It requires a complete marketing plan.  The key to a successful marketing plan:  Your house must be where the potential buyers are looking for houses....and upwards of some 90% search online for an average of 40 hours during their home search!
    • We (the Brad Officer Real Estate Team) market…

729 Views, 0 Comments

Florida may have one of the worst foreclosure rates in the country, but let's be honest, it's largely due to the popularity of living in the sunshine state.  With the thought of millions of baby boomers flocking to every corner of our state, every home buyer was making an investment that was sure to go up in value, ultimately luring many to pay more than the market could actually support.  Now we see the aftereffects.

Florida has a History of Real Estate Bubbles

Back in the 1920's, Florida went through an equally painful bubble.  As word quickly spread throughout the US, people looking to make a quick profit poured into Florida as many contracts were flipped sometimes up to 5, 6, and 7 times as the price continued to escalate with each paper flip. …

748 Views, 0 Comments

Short Sale approvals are mysterious.  Banks often take months and months to just gather information while everyone involved waits anxiously for any contact.  The short sale market has increased in Jacksonville Florida as most homes that are selling are typically either short sales or bank owned properties.  Straight from our Buyer's Agents: "Most buyers want a short sale so they can get a better deal".

It looks like short sales will be around for much time to come, so the key is to work towards making them better....faster!  If you are another agent reading this or a home buyer, here are some easy steps to getting your Short Sale approved:

8 Steps to Fast Short Sale Approvals:

  1. Realistic Offer Price: Your offer should be in line with the market…

695 Views, 0 Comments

Bank of America has been flooded with Short Sales.  They have been making large strides forward with helping to streamline the process.  One major move forward was the Equator system which allows for a more streamlined document uploading system.  It also allows homeowners, the agent, the attorney, and Bank of America stay on track with what is needed next......a great improvement!

Bank of America flooded with request for HAFA Short Sales

With more and more Americans who are underwater on their home finding out about the HAFA program that started on April 5th of 2010, Bank of America has been flooded with request for short sales.  In Jacksonville, FL, almost half of my short sales are Bank of America.

In Bank of America fashion, they brought on…

672 Views, 0 Comments

What a time to build your own waterfront home in the Jacksonville area!

Shopping for a waterfront home in and around Jacksonville and Ponte Vedra can be fun, difficult, and frustrating.  It's tough when you are looking for very specific type of home, layout, or area, and you just can't get all the puzzle pieces to line up.  If this is you, it's time to consider custom building the right home on the right lot in the right area!

Building a Home is a Bargain right now:

Builders, designers, and architects all say that right now is a great time to build.   The leading contributors to this:

  1. Unemployed workers and under-employed workers provide cheaper than average labor cost.
  2. Builders are more aggressive on bidding to get the job as their…

6151 Views, 0 Comments

Oceanfront homes below are from Duval and St Johns Counties.  Homes sold from January 1st, 2010 - May 24, 2010.  The Jacksonville and Ponte Vedra areas have great opportunities for those looking for an oceanfront home.  Many of the homes selling have been priced very aggressively and marketed correctly in order to bring the right buyers.   This data was pulled from the North East Florida Multiple Listing Service.

Street Name City State County Zip Square Feet Sold Price
2219 Alicia La ATLANTIC BEACH FL DUVAL 32233 5180 $   1,560,000
407 Ponte Vedra PONTE VEDRA BCH FL ST. JOHNS 32082 3028 $   2,500,000
1515 BEACH Ave ATLANTIC BEACH FL DUVAL 32233 4286 $  …

714 Views, 0 Comments